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Ms. Joan Chepchumba Tiony

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Staff Information
PERSONAL DETAILS
Designation
Lecturer, in Print Media
Department
Mass Communication
main campus
Address
2277-30100
ACADEMIC QUALIFICATIONS

Master of Science in Communication Studies, Moi University, 2019.
Bachelor of Education (Arts), Second Class Honors Upper Division, Moi University, 2006 - 2010.

Kenya Certificate of Secondary Education (K.C.S.E), Kapsabet Girls Secondary School, 2002 - 2005.

LIST OF PUBLICATIONS

.Chepchumba Joan. (2021) Hardcopy Newspapers Quest or Survial in The Era of Digital Disruption; The case of the star
media Kenya. Journal of Business and Management. ISSN: 2319-7668Vol. 23(1) 2021. (P. 05-20).
• Chepchumba Joan. (2020) Relationship between Branding and Customer Loyalty: Examples from Eldoret Town, Kenya.
Journal of Business and Management. ISSN: 2319-7668, Vol. 22(12) 2020. (P. 04-13).
• Chepchumba Joan. (2020) The Influence of Brand Incorporation on Customer Retention Among Pay Television Companies
in Eldoret Town, Kenya. ISSN 2582-0176.
• Chepchumba Joan. (2020) Relationship between Branding and Customer Purchase Behavior among Pay Television
Companies in Eldoret Town - Kenya. ISSN: 2348-5302.
• Chepchumba Joan. (2020).Assessing the Impact of Branding on Brand Recognition among Pay TV companies in Eldoret
Town: Focus on the Self-Concept Theory. Journal of Research in Business and Management. ISSN (Online):2347-3002
Vol 8

MEMBERSHIP / ASSOCIATION

Member of Public Society of Kenya (PRSK). Membership No: 020-3033.
Member of Media Council of Kenya

Our Moral Code

As members of Kabarak University family, we purpose at all times and in all places, to set apart in one’s heart, Jesus as Lord. (1 Peter 3:15)